Mobile-first Indexing was introduced in 2016 by Google as it recognised early that mobile phones are an integral part of the Daily necessities of users.  Mobile-first indexing means Google uses mobile versions of websites to index and rank search results before that Google used the desktop version to preview pages and make changes but with time in response to an increased number of users on mobile devices.  

There’s a little rule if the website has different URLs for Mobile devices and Desktop Devices, Google will fetch the Mobile URL for Mobile Devices and the Desktop URL for Desktop devices. Still when indexing content used for ranking pages for both versions will be chosen from the Mobile version only.

Why Mobile-First Indexing Came into Picture?

The main reason for the Mobile-First Indexing shift was user behaviour. Stats show that More than 55% of global traffic of web comes from Mobile Devices which is very huge number.  Users prefer searching and browsing, buying products from smartphones is easy and convenient. Mobile Searches are consistently growing outpacing searches of desktops. So to capture a massive base of users mobile-friendly websites become crucial.

Why is Mobile-First Indexing Important?

1. User Experience: Mobile devices are easy to access and websites are easier to interact with smaller devices, leading to long user sessions with longer sessions and increased engagement Users leave websites if they are not optimized for a device which causes lower bounce rates. Mobile-First Indexing ensures that the website should be accessible to as many audiences as possible including those who use mobile devices as primary devices.
2. Search Engine Ranking:  Google prioritizes those websites that offer a good user experience to mobile devices as it optimizes websites for mobile, you can improve search engine rankings to attract more and more organic public to reach a website and Mobile-Friendly websites appear in the top when comes to search results as it leads to increasing of click-through rates as well and more website visitors. 
3. Business Growth: A Mobile-first Indexing website can impact conversion rates and users are likely to make purchases or other actions to benefit from a website as it is easy to use. Providing a good mobile experience enhances customer satisfaction, which also leads to loyalty. A well-designed and perfect Mobile-first Indexing website can contribute to a brand’s reputation among people.
4. Future Proofing your Website: Mobile device usage continues to grow and it will be in trend, Mobile-first Indexing is the new standard for Website Optimization. Making priority devices mobile ensures website remains relevant and accessible to all perfectly future is important and accessible in the future. In conclusion, to create a more engaging and effective Online Presence Mobile-first Indexing is the new standard.

Ways To Boost The Site’s Ranking?

• To make a website that can work on phones or desktops optimizing content is important and the Use of Responsive Web Design is best as it adjusts the size according to the user’s device.
  Long posts can be hard to read on phones as shorter content is convenient for mobile devices so it will be easier to watch in video format Flash doesn’t work as it’s very old for phones so better to use HTML5 videos for video viewing experience. If long posts are added use short paragraphs to make it easier for people to read on mobile devices.
• Over 50% of people leave the website if it takes more than 3-4 seconds to load a website on a phone but most mobile sites take more than 10 seconds to load which is very slower compared to Desktop devices. So to make a website faster use website caching so that it website can remember some important images and videos so it doesn’t have to load it again and again.
  Also, the use of AMP is an easier way as well it will make the website load super fast for Mobile phones. Reducing HTTP requests can be helpful as when the page loads, fewer HTTP requests will be generated and it will load fast. Removing unnecessary code to make files smaller and faster to load.
• User Experience is important for websites especially when it comes to mobile devices and tablets. If someone visits a website on the phone and leaves instantly means it’s not interesting or helpful which can affect your ranking on the Google search engine. To make a better Mobile site for users make content as easy as possible ensure text and multimedia that can be easy to view and understand on mobile devices.
  A fast-loading site keeps users on the website so improving website speed is important. Also, make sure the buttons are big enough to click or tap, you can add simple HTML tags like drop-down menus to help move easily on the website.
  Avoid pop-ups as they will cover the screen which can be annoying for mobile devices and make them leave also google will lower this kinda website if there are a lot of pop-ups. By following these, it will be easier to use mobile websites.

Conclusion:

If you opt for the practices listed above correctly, then it will be the best thing for your website. As per the google’s Algorithm, the website should be mobile-friendly. We humans most probably use the internet from our mobile phones and for that reason, websites always be mobile-friendly and it should be that good responsive to get indexed easily in mobile view.

For more details follow our blogs and reach us for a quick consultation regarding the Mobile-First Indexing for your website.